Alex and Ani

Alex and Ani is a rapidly growing lifestyle brand created by Rhode Island-based designer Carolyn Rafaelian, Founder, Creative Director and CEO. Rafaelian hails from a family of jewelry manufacturers whose first RI factory opened in 1966. Rafaelian worked in the family business for a decade before launching her own line, named Alex and Ani, after her two eldest daughters. She opened her first store in 2009 in Newport, RI and began selling unique designs influenced by her spiritual outlook and commitment to social and environmental consciousness. Today, Alex and Ani has more than 40 stores in the US, more than 1500 points of sale worldwide, and is growing at breakneck speed. However, the company remains committed to charitable causes and eco-conscious production. The brand’s core product is a patented signature expandable wire bangle that can be adjusted; each bangle is adorned with meaningful charms of either overt or private significance.

CUSTOMER’S BUSINESS:

Alex and Ani is a rapidly growing lifestyle brand best known for their patented signature expandable wire bangles, which may be adjusted and personalized with a variety of special charms.

CHALLENGES: 

Because Alex and Ani is growing so dramatically, they need to ensure they can scale their environment quickly as their customer base expands and their software needs change.

RACKSPACE SOLUTION:

Dedicated Servers, Cloud Servers, RackConnect, Load Balancers

BUSINESS OUTCOME:

Alex and Ani is forging onward in their digital expansion, confident they can scale and rely on their partners at Rackspace to develop new solutions as their needs change.

Every second costs money, so maximizing uptime was one of our biggest requirements in doing diligence with hosting providers. Rackspace was rated the top.

Ryan Bonifacino, Vice President of Digital Strategy, Alex and Ani

Rackspace gives us the ability to scale so that we can focus on running a retail operation, as opposed to running a technology company.

Ryan Bonifacino, Vice President of Digital Strategy, Alex and Ani